The human brain likes to avoid hard things (as the cognitive miser theory explains). From the beginning of the evolution of Homo sapiens, our brains have been trained to take the path of least resistance. Why? Because it was necessary for survival. When our ancestors lived in the wild, conserving energy was crucial. They had […]
“Nobody cares about your products, except you. Create interesting content!” —David Meerman Scott, an internationally acclaimed marketing strategist That’s something I always keep in mind and I always remind my clients. The best way to attract and nurture customers is by creating insanely valuable content. Because people want to learn before they buy.
Four years ago, I knew nothing about writing. I was just an engineering student who didn’t even know writing was a skill you could learn. I had no idea how to grab people’s attention, share my thoughts clearly, and persuade them to take action. But I learned all this. Actually, I’m still learning. It’s
Who Was My Client? Chatsimple is a B2B SaaS startup offering advanced AI chatbot software for website sales, lead generation, and customer support. As a new business, they needed to connect with their target audience, build trust, promote their software, and increase signups. SEO-focused content marketing seemed to be an effective way to achieve
It’s 4:31 am right now. I just woke up like I usually do. It’s dark outside, and everyone else is still asleep. But here I am, starting my day. Waking up early has this magic. You feel energized, productive, and ready to take on the day. But I admit, it’s not always easy. There are
You have a great product. You have competitive prices. And you really care about your customers. There’s just one problem: they don’t know you exist. And if they can’t find you, they can’t buy from you. This is the challenge most small businesses face. They deserve more sales, but without strong marketing, they struggle
“If your business is not on the Internet, then your business will be out of business,” Bill Gates said back in the 1990s. And it’s truer now than ever. Growing your business online helps you reach your target audience, get them to like you and trust you, and convert them into your loyal customers without
I’ve been through several hard times—feeling burned out, struggling with low confidence, losing my sense of purpose, going through a breakup, and even being completely broke. And the funny thing I’ve noticed is hard times feel awful at the moment, but when they’re over, they actually feel good. Hardships aren’t fun. I’m not denying that.