Content marketing is an inbound strategy focused on creating content that grabs the attention of your target audience, engages them, and builds trust. Content could be blog posts, videos, podcasts, social media posts, and more.

Content marketing isn’t just about creating content. It’s about marketing a business. It helps you build brand awareness, generate leads, drive sales, and shape a positive perception of your brand.

While it may seem competitive since many brands are doing it, the goal is to create content so valuable that your audience can’t help but choose yours over the rest.

I often use this process: I improve SEO on your website to boost Google rankings and organic traffic. This brings targeted visitors—people who need your product or service—to your site.

I engage them with valuable content and drive them to your landing page or email list. Then, the landing page or email copy shows them how your product or service can transform their life, persuading them to make a purchase.

I start by auditing your website to fix common SEO errors and ensure it follows the SEO best practices.

I also make sure your site has strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Using Semrush, I create a content strategy and write blog posts focusing on relevant, high-traffic, and easy-to-rank keywords. I also update past blog posts with targeted keywords to improve rankings.

This way, you can connect with your target audience and keep them engaged on your site.

SEO typically takes at least three months to start showing results. Google itself says it can take 4-12 months for SEO to work. But once it works, it’s all exponential growth. Your website will appear in search results and attract organic traffic consistently. More people will get to know you, like you, trust you, and buy from you. In the long run, SEO helps turn your business into a brand.

A compelling blog post answers your audience’s questions and solves their problems. It should educate, entertain, or inspire them.

So, start with research on what matters to your audience and what challenges they face. Keyword research helps you understand what terms they’re searching on Google.

Once you have a topic, focus on making your blog post helpful, unique, and engaging. Here’s my checklist:

• Research thoroughly and link to credible sources.
• Share personal experiences to make it stand out.
• Use storytelling to make it memorable.
• Add relevant images to make it appealing.
• Use simple words, clear sentences, and short paragraphs.
• Craft a compelling headline and introduction that sparks curiosity.
• Break up your content with subheadings to improve readability.
• Use bullet points and lists for easy scanning.

Writing a great blog post needs a lot of learning. You can check out my blog for more insights.

People don’t want to buy pillows. They just want a comfortable sleep. That’s the idea: sell the benefits, not the product.

So, I begin by researching your audience to understand them deeply. Then, I address their problems to build a connection and present your product or service as the solution.

I use techniques like attention-grabbing headlines, slippery slope writing, compelling product benefits, appealing to emotions, using social proof, etc.

Finally, I include a strong call to action (CTA) that creates urgency and tells them exactly what to do.

Content repurposing is reusing your existing content across different platforms. For example, you can turn a listicle blog post into a LinkedIn carousel, or use it as a YouTube video script, or make a tweet out of a blog section. Personally, I like to post my blog posts on Medium as well.

SEO traffic is good. But why limit yourself to it? Content repurposing helps you get more out of your content efforts, reach more audiences, and drive more traffic to your website. “More” is good.

Well, I truly care about my clients. And I’m serious about my work. I can go the extra mile to deliver impressive results. This is what helps me sleep peacefully at night.